With Elton John and David Furnish, South Africa

Elton John AIDS Foundation  ·  2015 – 2019

Global Narrative
Systems

Humanizing the fight against HIV — producing a multi-country storytelling body for EJAF to shift public perception and secure high-stakes advocacy.

Years 2015 – 2019
Countries Lesotho, South Africa, Russia, Ukraine, Zimbabwe
Client Elton John AIDS Foundation
Screened Intl. AIDS Conference, Tate Modern
The Strategy
Commissioned to document EJAF's impact across five countries, the brief required a holistic, elastic content system — a library of assets adaptable from intimate private fundraising at the Tate Modern to high-energy openers for the International AIDS Conferences in Durban and Amsterdam.
The Stay-Behind
The most profound stories exist outside the VIP window. After the main team departed, the decision was made to stay — travelling via mobile clinic into rural communities.

This led to A Mother's Moment: the raw, unfiltered relief of an HIV-positive mother learning her child was negative. Almost not filmed.
The Impact
The Moment — Lesotho The sequence that became the film.
The test — Lesotho
1 — The test
His mother is happy
2 — His mother is happy
Because this boy is negative
3 — Because this boy is negative
Watch: A Mother's Moment →
← All Work